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UX/UI Design, User Research, A/B Testing Strategy, High-Fidelity Design
Redesigned the hero section of a website to align with company goals and target audience, optimising the design for A/B testing to enhance user engagement and conversions.
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Description
The redesign aimed to improve first impressions, increase engagement, and boost conversions through an A/B testing framework.
This freelance project focused on redesigning the hero section of a company’s website, with the primary goal of aligning the design with the company's objectives and resonating with the target audience.
I started by understanding the company’s goals, target audience, and pain points through discussions with stakeholders. The original hero section lacked focus and didn’t communicate the brand’s value proposition clearly. With these insights, I designed a new hero section that better aligned with the company’s key messaging and objectives.
The redesign focused on crafting a compelling headline, clear call-to-action, and incorporating brand-aligned visuals to grab attention and drive user action.
Scope of Work
Engaged with stakeholders to gain a deep understanding of company goals and identify the target audience’s needs and desires.
01
Conducted user research to uncover pain points in the existing hero section design, focusing on areas of improvement to boost engagement and clarity.
02
Redesigned the hero section’s structure, organising content to clearly communicate the brand’s value proposition and highlight key messaging.
03
Developed a new hero section with high-fidelity UI design that incorporated brand-aligned visuals and typography to create a cohesive and appealing first impression.
04
Enhanced the effectiveness of the call-to-action by designing a clear, compelling button and ensuring it was strategically placed for maximum visibility and engagement.
05
Designed the hero section with A/B testing in mind, enabling variations to be tested, including different headlines, imagery, and CTA placements, to gather data and optimise performance.
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