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UX/UI Design, Brand Strategy, User Research, Prototyping, High-Fidelity Design
Developed the Home page and Pricing page for My Offer, focusing on a user-centric design that enhances engagement and conversions, while reinforcing the brand’s value proposition as a leading e-commerce negotiation tool.
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Description
The My Offer app empowers customers to take control of their shopping experience through real-time e-commerce negotiations, driving demand, price, and timing.
My role was to design a Home page and Pricing page that would effectively communicate the app’s value proposition, drive conversions, and create a seamless user experience.
I began by conducting interviews with the founder to address inconsistencies in brand presentation across the website and social media platforms. To tighten the brand identity, I defined primary and secondary colours, fonts, and helped the founder articulate the unique selling proposition (USP) and brand goals, including the vision and mission.
With a clarified brand identity, I developed two primary user personas and a user information architecture. The Home page wireframe was designed with high-conversion copywriting to engage the target audience by directly addressing their desires and pain points. For the Pricing page, I implemented a dynamic pricing calculator, allowing users to explore potential earnings with the app, reinforcing its appeal and value.
Scope of Work
Interviewed the founder to identify inconsistencies in the brand’s presentation and established a clear brand identity by defining colours, fonts, and brand messaging.
01
Defined the target audience and developed two user personas to inform design decisions and ensure the content resonates with key customer segments.
02
Created a user information architecture and wireframes for the Home page and Pricing page, ensuring the design and content were aligned with conversion goals.
03
Leveraged AI to develop copy for the Home page that directly addressed the target audience’s pain points, positioning the brand as a solution to their needs and driving engagement.
04
Designed and implemented a dynamic pricing calculator on the Pricing page, enabling users to discover their potential earnings and showcasing the value of the app.
05
Delivered a polished, high-fidelity UI design that incorporates consistent branding and a user-friendly interface, enhancing the overall user experience and driving conversions.
06
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