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UX/UI Design, User Research, Prototyping, Usability Testing, High-Fidelity Design
Designed an on-brand, user-centric eCommerce website that effectively showcases Wisey Sleep’s unique sleep supplement, enhancing customer experience and driving conversions.
Description
Wisey Sleep is a natural sleep supplement brand aimed at restoring the body’s sleep rhythm without interfering with medications.
My objective was to design an intuitive and visually appealing website that reflected the brand's values of promoting relaxation, tranquility, and enhanced focus. To achieve this, I conducted thorough user research, developed customer personas, and created wireframes based on project goals, including designing a high-converting homepage and product pages.
The website design integrates gently curved strokes and soft gradients in Wisey Sleep’s brand colours, representing its natural approach to sleep. I developed an interactive prototype, which was tested with users to ensure functionality and satisfaction.
The final high-fidelity design includes a compelling Home page, an About page, and four product pages, all crafted to showcase the brand’s unique selling points with persuasive, high-converting copy. This cohesive design creates a calm and inviting digital experience, aligning perfectly with the brand’s mission of offering natural, restful sleep solutions.
Scope of Work
Conducted comprehensive user research to identify the target audience's pain points and needs, which informed the creation of user personas.
01
Developed wireframes and an information architecture that organised content to enhance clarity and guide users toward conversions.
02
Created an interactive prototype using Figma, allowing for user testing and feedback on the functionality and flow of the design.
03
Performed usability testing on the prototype, gathering user feedback to refine interactions, streamline the user journey, and enhance the overall experience.
04
Designed high-fidelity mockups, incorporating soothing visual elements such as curved strokes and soft gradients in the brand’s colours, to reflect the natural sleep solution ethos.
05
Leveraged AI to ensure the high-converting copy was seamlessly integrated into the design, using a visual hierarchy that guides users through the brand’s value proposition and key selling points.
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