Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
UX/UI Design, User Onboarding Flow, Conversion Optimisation
Designed a visually appealing landing page and a streamlined onboarding flow for TXO Life, an online fitness and wellness program by Tiffiny Hall. The goal was to enhance user engagement and optimise conversions while adhering to the brand's aesthetic.
Description
My task for this project was to design a new landing page and a user-friendly onboarding flow that would simplify signups, encourage upsells, and maintain consistency with the brand’s bold and feminine aesthetic.
TXO Life is an online health and fitness platform offering workout videos, meal plans, and mindfulness practices, all led by Tiffiny Hall.
The landing page was designed to capture attention immediately, utilising bold gradients and feminine typography to align with TXO Life's brand guidelines. The design focused on clear messaging, highlighting the program’s key features—quick workouts, accessible meal plans, and mental health support—while guiding users towards taking action through a clear call-to-action.
The onboarding flow was designed to be intuitive and seamless, featuring a series of forms to collect user information, upsell offers for premium memberships or add-ons, and confirmation steps. This flow ensures that users are not overwhelmed during sign-up and feel supported throughout their journey, contributing to higher conversion rates.
Scope of Work
Studied the TXO Life brand guidelines and philosophy to ensure the design aligns with the holistic, bold, and feminine brand identity.
01
Created a high-impact landing page with bold gradients and feminine typography, focusing on clear messaging and calls-to-action to encourage sign-ups.
02
Designed wireframes for the onboarding flow, ensuring a logical progression of steps, from user information forms to upsell opportunities and confirmations.
03
Developed clean and simple forms that collect essential user data without overwhelming users, enhancing user experience and ensuring completion.
04
Strategically placed upsell offers within the onboarding process, showcasing additional membership options to boost conversions and revenue.
05
Delivered high-fidelity designs for the landing page and onboarding flow, focusing on brand consistency and usability, while proposing future usability testing to refine the design based on user feedback.
06
.jpg)
.jpg)
%20(1).png)
