I thrive on transforming complex ideas into elegant, intuitive designs that provide seamless user experiences and exceed business goals.
About
I’m Milena D, a passionate product designer specializing in UI/UX with over two years of experience in creating visually engaging and highly functional digital products.
I excel at transforming complex ideas into intuitive, user-centered designs, always aiming to enhance usability and delight users with seamless experiences.
I am driven by a curiosity to solve complex problems through design and a commitment to delivering products that meet both business goals and user needs. Let’s work together!
Explore a curated collection of my most impactful projects, showcasing my approach to crafting exceptional digital experiences.
Full case studies available upon request.
Read what clients and collaborators have to say about our successful projects and partnerships.
A deeper overview of my skills, services, certifications and expertise.
From conducting in-depth research to defining user personas and creating wireframes, I ensure that the end product not only solves complex problems but is also highly intuitive. I strive to balance user needs with business objectives, ensuring the end product feels natural and easy to use.
My focus is on creating highly usable, visually cohesive designs that resonate with the target audience while ensuring that every element is functional and well-integrated within the overall experience. Every pixel is carefully placed to enhance user interaction and maintain consistency across platforms.
I excel at transforming static designs into interactive, engaging prototypes that simulate real user interaction. I focus on validating ideas early by testing interactive prototypes that bring clarity to design decisions and streamline development.
By defining clear product goals, conducting competitive analysis, and collaborating with cross-functional teams, I develop products that are not only functional but also scalable and future-proof. My process is rooted in problem-solving, where each decision is guided by research and strategic insights.
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Discover my journey, skills, and experiences that have shaped me into the product designer I am today.
Contract at BirthKeeper
July 2024 – Present
I collaborated with a personal brand offering doula and birth guide services in Central Europe. My role involved defining the business goals, brand identity, and unique selling proposition (USP) while conducting competitive and market research to effectively position the brand in its niche.
I developed an initial, unvalidated persona within the target audience and created a comprehensive product roadmap with feature prioritisation.
Currently, I'm designing low-fidelity wireframes and prototypes for the website, which will showcase in-person services, an online course, and post-partum membership packages.
Next, I'll be conducting usability testing to ensure an intuitive user experience.
Freelance at DuricDesign
Apr 2022– Present
I specialize in crafting intuitive, user-centric experiences by conducting thorough research, developing personas, and creating wireframes and prototypes. I have worked on various projects, including homepage redesigns, landing pages, and feature development, such as an AI booking tool for a travel website. My approach ensures that every design balances user needs with business goals for seamless, intuitive interactions.
Freelance at DuricDesign
Oct 2019 – Apr 2022
As a freelance designer, I’ve worked on a diverse range of projects where I defined business goals and aligned them with brand positioning, developed unique selling propositions (USPs), and mapped user journeys to create effective product strategies. With over 500 completed projects, my experience spans social media design, branding, eBook design, and sales funnel optimisation. Collaborating closely with designers, developers, and marketing teams, I’ve honed a user-centered approach that integrates design and strategy, preparing me to excel in product design by blending creativity with business-driven solutions.
Parenting App (NDA)
Jul 2023 - Present
In this project, I conducted comprehensive market, competitive, and user research to develop detailed user personas. Collaborating with my partner, we established product feature prioritisation and defined the MVP. I was responsible for designing the entire brand identity, user experience, and visual design elements. This included designing the landing page, desktop app dashboard, and the onboarding flow. Currently, I am finalising the prototypes, with usability testing as the next step to ensure an optimal user experience.
Contract work
Feb 2017 – Oct 2019
I have worked on contract projects for NGOs and personal brands, delivering comprehensive design and marketing solutions. These projects included crafting brand identities, designing WordPress websites, optimising SEO, and creating content. Additionally, I developed and executed email marketing campaigns and designed social media strategies to enhance brand presence and engagement across platforms. My work focused on delivering cohesive and impactful digital experiences that aligned with each organisation's goals and mission.
Find answers to some common questions about my design process, skillset, and how we can collaborate on creating exceptional user experiences.
01
What is your design process?
My design process involves several key stages: research and discovery, ideation, prototyping, testing, and iteration. I start by deeply understanding user needs and business goals, then move into brainstorming and sketching. Prototyping and user testing follow to validate ideas and gather feedback, which I use to refine the design until it meets both user expectations and project requirements.
How do you approach user research?
02
I approach user research by using a variety of methods, including interviews, surveys, usability testing, and analytics review. My goal is to uncover user pain points, needs, and behaviors to inform the design process. I believe in combining qualitative insights with quantitative data to create a holistic understanding of the user experience.
Can you provide examples of projects?
03
Yes, my portfolio showcases a range of projects, from mobile app designs to complex web applications. Each project highlights different aspects of my skill set, including user research, wireframing, prototyping, and user interface design. Feel free to explore my work to see detailed case studies that demonstrate my approach and results.
04
How do you handle feedback?
I view feedback as a crucial part of the design process. I actively seek input from stakeholders, team members, and users at various stages to ensure that the design aligns with project goals and user needs. I am open to constructive criticism and use it to iterate and improve my designs continuously.
What tools and software do you use?
05
I am proficient in a variety of design and research tools, including Figma, Miro, ProtoPie and InVision for design and prototyping. For research, I use tools like UserTesting, Lyssna and Google Analytics to gather and analyze user data. I am also comfortable with collaboration tools like Jira, Miro and Slack to facilitate communication and workflow.
Whether you're looking for a fresh perspective on your product design, need a hands-on designer to bring your vision to life, or want to explore new ideas together, I'm here to help.
Milena Duric - Product Designer